Although I’ve been told that I look and act like Leslie Knope from the TV show “Parks & Rec,” secretly I’ve always wanted to be Olivia Pope from the TV show “Scandal.” Olivia heads a crisis management firm in Washington, D.C. that takes on big-name clients with major PR problems. Her staff is made up ofRead… Read more »
Is your department, division, or team chronically looked down upon by others in your organization? Sure, some of it might be your primary function (i.e. if you’re responsible for performance improvement plans, discipline, or firing, you’re probably not very popular). Similarly, it could be the amount of time it takes you to complete your dutiesRead… Read more »
It is by new well-established that standing on a soapbox and yelling at the public does not work. It does not make people trust you. Even if you’re Winston Churchill. So what does work, now? The answer used to be “reliance on influencers.” But, to take just one example, polls show that people don’t trustRead… Read more »
General advice: Internships matter more than school Networking – meet and connect with as many people as you can, personally and professionally. Also mentors – reach out and ask! Be specific about what you want. Help other people – professors, students, maybe a local organization that needs support Reference letters – collect them from everyoneRead… Read more »
Why you build a brand: to add value to your company. How you build a brand: advertising, marketing, PR, events, social media, publications, web, mobile, apps, sales, email, conferences customer service, internal communications…you name it. A top-priority, critical intersection you’re likely overlooking: the connection between PR and social media. The connections between your disparate activitiesRead… Read more »
It happened one day while I was Googling myself. “She is a sociopath,” or something like that. “Good luck if you have to deal with her.” A comment, online, that referred to me. You are thinking I brushed that comment off, right? Like I’m so cool, and practiced, and nothing bothers me. Hell no! ItRead… Read more »
By Amy Larsen, Client Success Consultant at GovDelivery (cross post from Reachthepublic.com) Social media can be a beautiful thing. With unlimited possibilities for connections with billions of people worldwide, friendships can be strengthened, families can connect across the globe, and loyal customers can become raving fans, even friends, of your organization. But like most things,Read… Read more »
This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, andRead… Read more »
As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Here are 20 more. And another 10 more. But let’s look a little further ahead. And let’s start by looking at the implementation of standardized testing in our nation’s schools, the performance reviews of policeRead… Read more »
This post originally appeared on my blog, Social Media Strategery. College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Those lucky enough to be taking a PR class shouldRead… Read more »