7 Ways Government Agencies Can Identify Newsworthy Stories
For government agencies wanting to take a proactive stance and be more strategic with their public image, the key is to identify newsworthy stories within the organization.
Posts Tagged: public-relations
Align Your Agency with the 5 Golden Rules of Government PR
How can government agencies combat the stigma of fraud, corruption and waste? It all starts with you and these five simples rules.
12 of Jon Stewart’s Greatest Government Interviews on The Daily Show
Lauded as the “last honest newsman” by some and decried as a tool of the Obama administration by others, whether you like him or not, Jon Stewart has long been one of the country’s most influential political comedians. Over the last 16 years, Jon Stewart has welcomed many government agency big shots into the interview hot seat on The Daily Show. ThoughRead… Read more »
Improving Your Image Through Internal PR
Is your department, division, or team chronically looked down upon by others in your organization? Sure, some of it might be your primary function (i.e. if you’re responsible for performance improvement plans, discipline, or firing, you’re probably not very popular). Similarly, it could be the amount of time it takes you to complete your dutiesRead… Read more »
Career Advice for a PR Grad
General advice: Internships matter more than school Networking – meet and connect with as many people as you can, personally and professionally. Also mentors – reach out and ask! Be specific about what you want. Help other people – professors, students, maybe a local organization that needs support Reference letters – collect them from everyoneRead… Read more »
Online PR – join in or be left behind
Helen Coen is currently online community manager for the RSPCA, the UK’s leading animal welfare charity. Previously she has been a senior RSPCA press officer and award-winning journalist. She is also Dave’s sister. I admit it: I wasn’t always that interested in the internet and social media. In all honesty I was a tad old-schoolRead… Read more »
Why I Hate the Word “Pitching”
I’ve grown increasingly frustrated when I hear my PR colleagues tell me they’re going to “pitch the media.” Maybe it’s because my non-PR friends look at the term so pejoratively. Maybe it’s because it implies a certain level of salesmanship. Maybe it’s because it erodes my own idealistic view of the media as the fourthRead… Read more »
PR Pros and Wikipedia: Can They Ever Get Along?
All Wikipedia articles and other encyclopedic content must be written from a neutral point of view. This means that editors should avoid stating opinions as facts, avoid stating seriously contested assertions as facts, avoid presenting uncontested assertions as mere opinion, use non-judgmental language, and accurately indicate the relative prominence of opposing views. One can easilyRead… Read more »
Bayer Launches Pinterest Boards About Healthcare, Nutrition, High-tech Materials
Stephanie Baum (Philadelphia, PA) – Social photo-sharing platform Pinterest has skyrocketed in popularity due to users passionate about topics like fashion and food. But now, “Big Pharma” companies are also beginning to use Pinterest to speak to their audiences. Bayer Corporation established a presence on Pinterest in recent weeks in a sign that pharmaceutical companiesRead… Read more »
How Public Safety Agencies Can Use Social Media to Engage Their Employees
The Los Angeles Fire Department is a pioneer among public safety agencies and emergency responders in the usage of social media. The Department’s initial social media efforts began in 2005 and have since garnered recognition nationwide. LAFD’s presence is spread across multiple social media channels including Twitter, Facebook (look up the group “Los Angeles FD),Read… Read more »