I recently ran across an interesting article on About.com featuring “Ten tips for attracting employees.” Susan Ward writes about how business owners can compete to attract the best and most qualified job applicants. At first glance, it seemed this list could never apply to our outreach efforts in the IRS Recruitment Office. As anyone whoRead… Read more »
Last week I attended the Government Video Solutions Forum. There were panel discussions about everything from content creation to the use of video for intelligence analysis. While it was all informative, one statement really stood out as the simplest, yet most profound one made all day: If you want your outreach to be successful –Read… Read more »
The other day some co-workers and I were discussing how many members of our staff telework – or as the IRS calls it, “flexiplace.” While teleworking certainly has its benefits, it can also have drawbacks, including fewer opportunities for networking. It didn’t surprise me that nearly every member of our staff works some variation ofRead… Read more »
LinkedIn has been on our radar for a while. Several of our staff members have accounts on the popular professional networking site, so it was only a matter of time before it became part of our toolbox. When we started using LinkedIn as a recruitment resource, we knew it would be an asset, but weRead… Read more »
There are millions of government workers around the country, each with a different reason for seeking out a government job… and a different reason for staying. Government employees — whether local, state or federal — tend to have a sense of camaraderie with each other. This is especially prominent as public opinion toward government andRead… Read more »
A co-worker recently sent me a Fortune magazine article, Facebook: Where marketing efforts go to die? Knowing Facebook is an essential element of our recruitment marketing, I was immediately curious. As I started reading, I realized the article was talking more about product marketing than marketing a brand like we do at the IRS. WithRead… Read more »
Thanks to Twitter, it’s as easy to keep up with your favorite celebrity as it is to stay in touch with your best friend. An estimated 200 million users send more than 65 million tweets every day. These days, if you want people to talk about it, you should tweet about it. Our Twitter approachRead… Read more »
At many schools, internships have become a required part of the college curriculum. It’s easy to understand why; no class project or case study is ever going to be as valuable as hands-on experience. Many students have very specific career goals – often knowing exactly where they want to work. An internship gives them aRead… Read more »
Universum just released their 2010 American Student Survey’s list of top employers for business majors – the IRS came in at #23. Universum is a marketing and branding firm, which surveyed more than 56,000 students based on their field of study. We’re not trying to brag on ourselves here – several other government agencies madeRead… Read more »
Social Media allows the IRS Recruitment Office to communicate and network with job applicants at any time and from any place. The key to our success is integration; every tool is part of a well-oiled social media machine. By using social media, the IRS accomplishes several important goals. First, we show the IRS is aRead… Read more »