I have added a new first step to my strategic social media engagement process. It involves educating key senior stakeholders within your government organization as to what social media actually consists of. Without this, I am convinced that your journey towards successful use of the digital space will be unnecessarily difficult. Put simply, you needRead… Read more »
There are numerous marketing terms that are being misused so often these days that I often find it necessary to give a quick lecture on semantics before presenting, training or consulting with clients. If this is not done from the get-go, then consensus within a group is nearly impossible to attain. Even if two peopleRead… Read more »
http://www.flickr.com/photos/gorillaradio/494169708/ Yesterday, like every Thursday was #lrnchat, a weekly public Twitter chat I help moderate that focuses on organizational learning. The topic was on “Tools of the Trade” and the group of 100 (more or less) professionals ran through a number of topical questions related to how we find out about, select and replace toolsRead… Read more »
Note: At the suggestion of Andrew Krzmarzick, I am crossposting from my personal blog. A thought stewed in the slow cooker of my brain for several weeks, which finally reduced to a tasty idea in the wake of the COINs 2010 conference: It is difficult to undo (Ctrl-Z). It is often easier to begin anewRead… Read more »
Over the past few weeks, I’ve stepped up efforts to connect with Gov 2.0 types outside of the U.S. Looking at the Twitter community in Edmonton, Alberta, Canada, helped in this, as did tweets in Japanese about Gov 2.0 Camp LA. Monday, I learned about a mature and vibrant Gov 2.0-oriented community in the Netherlands,Read… Read more »