When the “Wrong” Words Can Help People Find the Right Services
It’s usually good to use plain language and avoid jargon. But sometimes, incorrect, outdated, or obscure terms can help you “meet people where they’re at”!
Posts Tagged: SEO
Content is Called King for a Reason
Content is called king for a reason. Make sure the internet can see your actual content, not just a link.
Google Warns: “Get Mobile-Friendly”
User experience is greatly affected by the devices people use: phones, game consoles, TVs, ‘phablets’, tablets, desktops, and now, wearables. Recognizing the importance of mobile devices, Google seeks to make the Web friendlier for mobile users, and it recently announced that: “Starting April 21, we will be expanding our use of mobile-friendliness as a rankingRead… Read more »
Content Strategy: Where to Start
For many of us in the public sector, being a content strategist is another hat we’re supposed to wear as jack-of-all-trades web specialists. If you haven’t done much research on how to develop a content strategy or why, this post will help you get started. What’s in a content strategy? To define content strategy, RachelRead… Read more »
Content Marketing That Wins: Making Brands, Readers AND Google Happy
Scott Smith, Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy” to a packed house at Morningstar in Chicago. If you missed it, we’ve created a Storify for the event hashtag and embedded the livestream andRead… Read more »
CEO – SEO – OLAP – BPM – OMG!
Two CEOs were out in the wilderness when a bear saw them and was lumbering toward the two. One CEO took off like a champion sprinter while the other CEO stood with a pondering look on the face. When the first CEO saw the other one ‘frozen’ to the spot, he ran back to helpRead… Read more »
How Is Your Agency Going to Tackle Mobile Optimization?
In the White House digital government strategy released a few weeks ago, the White House has made it clear that it wants all government agencies to ensure that the American public can find its critical services via their mobile phone. This is not surprising considering that currently 46% of the American public owns a smartphone,Read… Read more »
Using Video or Audio to Explain and Sell Your Website
Http://LeonardSipes.Com This site specializes in public relations and social media for government, associations and nonprofits but the bulk of innovation in the use of video or audio to explain and sell websites comes from the commercial sector. The question is whether non-commercial sites should adopt the same strategies? The bulk of visitors to any websiteRead… Read more »
Search Engine Optimization and Marketing Simplified
BY ADMIN ON OCTOBER 17, 2011 · 0 COMMENTS[EDIT] Http://LeonardSipes.Com I help run a variety of government websites that produce high numbers of page views. After multiple years of success, and after helping others create and market websites, I received a challenge. “Your success is partially based on the fact that you’re a .gov,” aRead… Read more »
Open Government Links of the Week – July 15, 2011
[CIO] Vivek Kundra’s Tips for Smarter Government “Federal Chief Information Officer Vivek Kundra delivered [these] during testimony before a House Committee on Oversight and Government Reform subcommittee [on Thursday]“ Tips on Improving Government Websites On Tuesday, the White House held a video Q & A about Improving Federal Websites. BUT, there are takeaways and ideasRead… Read more »