In July I presented at the SOCITM Building Perfect Council Websites 11 (BPCW11) in London on the topic of Channel Shift. The presentation was entitled “Is Developing Channels more Important than Promoting Shift?” Although the event was aimed primarily at Local Government, many of the concepts I presented are relevant to both Central and GovernmentRead… Read more »
Councils are using demographic research information to target sections of the population to encourage them to access their services online. Many local authorities are using research tools to compile and analyse statistical information about their community. A report such as this one published on Kent County Council’s website contains a wealth of information that canRead… Read more »
One of the two implications of the paradigm shift I wrote about was the movement from an information economy in which providers pushed out their content to one in which consumers pulled it into their feed. This movement started with the advent of RSS feeds and has hit a high point in link shortening andRead… Read more »
(Crossposted to LiveJournal) I am extremely excited that I am in the middle of this new cosmic shift. We are moving away from the days when the entire world is interconnected by all these cool gadgets and tools, and the government does not allow employees to participate. Now we are seeing a whole new movementRead… Read more »