Posts Tagged: social media

The Venn Diagram of Social Media: 3 Elements to Keep in Mind

Are you thinking about incorporating social media into your communications strategy? Already have it and are wondering if you’re getting enough return on that investment? Social media is a great way to reach a wide range of people or a niche audience. However, it also requires a strategic approach. It’s not enough to simply be… Read more »

Twitter Chat 101: Hosting as a Government Agency

Twitter chats certainly aren’t the newest concept, but their popularity has been steadily growing over the past few years. As their popularity grows, companies, organizations and now government agencies are beginning to get in on the fun. But to run your own Twitter chat, you have to know how. And while there is a plethora… Read more »

Beyond Facebook and Twitter – How Government Organizations Leverage Other Social Platforms Effectively

As detailed in the recent announcement from Center for The Business of Government Executive Director, Dan Chenok, I am happy to be starting my work with the Center as Innovation and Social Media Fellow.  I plan to explore innovation, social media, and the intersection of the two as government’s look to better achieve their missions andRead… Read more »

Feds All Over Social Media: A Final Roundup and Takeaways

Over the past few weeks, I’ve been talking about how federal agencies use social media platforms, and more specifically, Facebook, Instagram, Twitter, and YouTube. There are a ton of other sites out there that speak to various groups of people or have particular uses. Because it’s important for government to reach its audience in theRead… Read more »

Awesome Fed Channels on YouTube

Back in March 2009, GSA signed an agreement with YouTube which would allow government agencies to post content to this site in compliance with federal terms and conditions. By 2012, every major federal agency had a YouTube channel, and some were even featuring content specifically created for the platform. Compared to the other platforms I’veRead… Read more »

Outdoor Lovers Flock to The Nature Conservancy

Digital marketing is constantly changing, and to keep pace we’re always researching trends and noting best practices. “Inbound marketing,” a relatively new marketing approach, is gaining popularity because it is cost effective, efficient, and mutually beneficial to organizations and their audiences. It is about drawing people in through quality content and multi-channel engagement, and moving them steadilyRead… Read more »