Are you thinking about incorporating social media into your communications strategy? Already have it and are wondering if you’re getting enough return on that investment? Social media is a great way to reach a wide range of people or a niche audience. However, it also requires a strategic approach. It’s not enough to simply be… Read more »
Twitter chats certainly aren’t the newest concept, but their popularity has been steadily growing over the past few years. As their popularity grows, companies, organizations and now government agencies are beginning to get in on the fun. But to run your own Twitter chat, you have to know how. And while there is a plethora… Read more »
Time is of the essence and I’ve found the following tools really useful in helping me tell visual stories without the hassle of complicated software.
These days, your LinkedIn profile is often one of the first ways people will be introduced to you professionally, but few people take advantage of the powerful tools the platform offers.
The immediate access to citizen feedback rendered possible by our digital world presents new and faster means for government organizations to improve their services.
As detailed in the recent announcement from Center for The Business of Government Executive Director, Dan Chenok, I am happy to be starting my work with the Center as Innovation and Social Media Fellow. I plan to explore innovation, social media, and the intersection of the two as government’s look to better achieve their missions andRead… Read more »
Over the past few weeks, I’ve been talking about how federal agencies use social media platforms, and more specifically, Facebook, Instagram, Twitter, and YouTube. There are a ton of other sites out there that speak to various groups of people or have particular uses. Because it’s important for government to reach its audience in theRead… Read more »
Back in March 2009, GSA signed an agreement with YouTube which would allow government agencies to post content to this site in compliance with federal terms and conditions. By 2012, every major federal agency had a YouTube channel, and some were even featuring content specifically created for the platform. Compared to the other platforms I’veRead… Read more »
Digital marketing is constantly changing, and to keep pace we’re always researching trends and noting best practices. “Inbound marketing,” a relatively new marketing approach, is gaining popularity because it is cost effective, efficient, and mutually beneficial to organizations and their audiences. It is about drawing people in through quality content and multi-channel engagement, and moving them steadilyRead… Read more »
There are far fewer agencies or departments on Instagram than on Facebook or Twitter. And that’s relatively logical if you consider that it is the far more visual platform of the three I’ve looked at so far. But what I love about Instagram is that you don’t have to have amazing pictures (like NASA orRead… Read more »