“And we danced all night to the best song ever!” – One Direction, Best Song Ever I have a confession to make. I am 28 years old, and I am a One Direction fan. It’s true. I have no shame when it comes to this confession. I am not even ashamed to tell you IRead… Read more »
Many Americans are really stressed about one thing right now, and that’s back to school. With about 70 million students expected in kindergarten through college in Fall 2015, everyone’s paying attention to back-to-school messages. Now’s the time to talk to your audiences about how your agency can help them during this hectic period. School administrators and teachers are looking forRead… Read more »
If you somehow haven’t heard of Yelp, it’s a website and app where anyone can review just about anything. People mostly seem to head to Yelp when they’re busting to share their glowing praise or their boiling rage. Now, as announced by DigitalGov, Yelp has a terms of service for official government use. Agencies can claim orRead… Read more »
Continuing my review of federal agency/department use of social media, this week I’m looking at Twitter (missed the Facebook review last week? Check it out here). After reviewing more than 100 Twitter feeds, I learned a lot. Some agencies tweet too much. I know a lot of that is personal preference, but I find itRead… Read more »
Facebook, Twitter, Instagram, Snapchat, Tumblr – these social media giants are just a few on a growing list of social networking platforms sprawling across the internet. Millions of people across the world use social media websites to connect, share and interact with others. According to a Pew report, 92 percent of teens in America todayRead… Read more »
Federal agency and department presence on social media varies widely—some have multiple accounts on various platforms while others have just a page or two that is updated infrequently. I wanted to find out what makes some sites more useful than others, so I set out to look at as many federal social media pages asRead… Read more »
So this is going to be the fifteen millionth article on the subject. But I don’t care, and you should read it. Because it will make you look like less of an asshole for the rest of your life. Isn’t that worth five minutes? Here goes: 1. DO NOT SEND MASS EMAILS EVER unless thereRead… Read more »
I won’t bury the lede: after five-and-a-half years, I have left the IBM Center for the Business of Government. Starting on Friday, I will be the Social Media Director for the American Association for the Advancement of Science. During this brief interregnum, I have jury duty, which I find very satisfying. One of the reasonsRead… Read more »
What do you think of first when someone says social media? Is it brand awareness or customer service? Is it Facebook or Twitter? But, do you think of TEAMWORK? Teamwork might be a term that is often tossed casually into the modern business discourse. We speak of teamwork in terms of leadership, employees’ engagement,Read… Read more »
This week, the popular self-publishing platform Medium becomes officially available to federal agencies. Hold up. Medium is not just a publishing platform. It’s social media. It’s a community. It’s a writing tool. It’s a story distribution network. It’s a content management system, or CMS. It’s not a CMS. It’s journalism. It’s a blog. It’s a magazine. It’s a publication. It’s aRead… Read more »