This week, the popular self-publishing platform Medium becomes officially available to federal agencies. Hold up. Medium is not just a publishing platform. It’s social media. It’s a community. It’s a writing tool. It’s a story distribution network. It’s a content management system, or CMS. It’s not a CMS. It’s journalism. It’s a blog. It’s a magazine. It’s a publication. It’s aRead… Read more »
Cisco, Qualcomm, Intel, SAP, and IBM have “Smart City” programs that promise to solve urban problems, involve citizens, conserve energy, and launch cities into a new “digital” future. Their marketing and technology expertise would have us believe that no city could run faster, better, and cheaper without more technology. Cisco has committed to create aRead… Read more »
By Josh Delung, ICF International Every day, it’s estimated between about 300 and 600 new apps launch in Apple’s App Store alone, not counting other storefronts such as the Google Play store for Android devices. There’s a similarly overwhelming deluge of social networking sites that seem to emerge for some new niche each week. It’sRead… Read more »
By Jessica Havlak, ICF International It’s not so hard to think up fun ideas that we think might engage our audience… but who knows better than they what will be appealing? I’ve found that the best way to create engaging, relevant content is just to pay attention. Listen to what your community is talking about, and designRead… Read more »
“Get smart” means paying attention to co-workers, friends, family, spouse, or a partner. Nothing brings more stress to interpersonal relationships than carrying frustrations home after work. Get smart means getting smart. Being aware of all this takes work. Being smart about the law, political motivations, and social context is part of our job. It is… Read more »
Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approachesRead… Read more »
Periscope is an iOS app, integrated with and owned by Twitter, which lets you see the world through someone else’s eyes.
This is the second in a series of articles offering recommendations for how LinkedIn, group owners/managers, and members can improve the quality and value of LinkedIn groups. The initial article offered suggestions for LinkedIn. This piece focuses on suggestions for LinkedIn group owners and managers. The ideas can also be extended to other kinds of… Read more »
Organizations are harnessing community features, similar to those found in LinkedIn and Facebook, to empower, collaborate, and establish personal connections with their members. By adding community features, organization leaders can offer discussion threads, blogs, groups, resource libraries, and other features that allow members to collaborate and interact. Students, researchers, SMEs, hobbyists, practitioners, professionals, HR managers—any group with shared interests—can allRead… Read more »
Did the govies that got GIF game inspire you to think about making your own GIFs? Smart move. These eye-catching animated graphics can really gussy up your digital communications. Making your own GIFs is surprisingly easy. The toughest part is finding the right source material, whether it’s a video, a series of photos, or one image that can becomeRead… Read more »