Believe it or not, government agencies have started to use emoji. So far, the little digital characters have been used sparingly, yet experimentation is happening. Emoji may or may not be the right fit for your agency. At the moment, they’re youthful and fun, and are often used tongue-in-cheek or with a dose of attitude. But, understanding emojiRead… Read more »
Emoji are now a part of how people all over the world communicate. Some people in government are enthusiastically embracing emoji (looking at you, 18F), knowing that they are quickly becoming a conventional element of our nonverbal communications. Even if you’re not ready to use emoji, in order to understand what people are saying it’s important to at least learn what emoji areRead… Read more »
Whenever I think of county government, an annoying ear-worm of a song pops into my head. Backed by a twangy hoedown tune at odds with the county’s New York suburban character, the TV commercial for the Westchester County Fair sang promises of “Rides and attractions! Non-stop action! Shows! Animals! Fireworks, too!” Hokey summertime county fairs were my firstRead… Read more »
I am an idealist at heart, but I also pride myself on being a pragmatist and strive to provide guidance that enables individuals and organizations to achieve their goals and objectives in the most efficient and effective ways possible. When it comes to social and digital technologies in particular, although I do believe, I’m notRead… Read more »
By Emily Grenen Increasingly, Instagram is becoming a popular platform to connect and engage with new audiences. Unlike other domains – article commentary, obligatory birthday wall posts, and lengthy status updates are (almost) done away with. With Instagram, you’re focused on photos that anyone with the app can create, right from their smartphone. The platformRead… Read more »
It’s been a wild ride on Game of Thrones. When season 5 premiers on April 12, 2015, fans will anxiously watch leaders rise and fall, armies gather in force, and characters—some beloved, some despised—face untimely demise in a relentless battle between noble houses for the kingdom’s throne. You might be surprised at all you can learn about building social influenceRead… Read more »
To create infographics, it used to be that you needed some intense skills with Adobe Creative Suite or the budget to hire a designer. Working with a professional designer still has its advantages, especially if your infographic project is complex or if you don’t have any talent for visual design. However, if you want to create your ownRead… Read more »
Just a few years ago, infographics seemed to be the hottest type of content online. Lately, the shine has worn off as bad infographics inundated the internet. High-quality infographics still can rise up from the flood of drivel. Infographics are not inherently bad. When infographics are designed well they simplify complex information and can make boring topics interesting. Eye-catching visualsRead… Read more »
By Jessica Havlak While working in what I’ll call the “white hat sector,” it can be a challenge to reach individuals with your message when they are almost as inclined to listen to their friends and family as they are to clinicians. Use this trust of peers to your advantage: engage them in a communityRead… Read more »
While email continues to rule the digital communication space [ADD STATISTIC HERE], marketers cannot afford to ignore the growing popularity of social channels as an opportunity to further the connection with their audience. Learn how to use other communication channels to increase your email reach and vice-versa.