While email continues to rule the digital communication space [ADD STATISTIC HERE], marketers cannot afford to ignore the growing popularity of social channels as an opportunity to further the connection with their audience. Learn how to use other communication channels to increase your email reach and vice-versa.
This week I had the good fortune to attend an event on social media strategy in the federal government. Even the most cursory review of the agenda made it clear: this form of communication has officially “arrived.” The event was: Sponsored by the well-respected Federal Communicators Network, which was established 19 years ago by theRead… Read more »
Last week, PublicStuff hosted a webinar on how local governments can better leverage social media platforms to facilitate collaborative and constructive conversations with residents. Lynne DeWilde, PIO of Suwanee, GA, joined us to demonstrate actionable tips on how to use today’s most popular platforms, how to determine a social media policy and voice, how much… Read more »
By Jillian Pugatch, MPH The ubiquity of social media compels us to devise unique ways to use it. We are challenged to go beyond the simple post-and-reply format that is commonly used in social media platforms in order to achieve specific outcomes. To rise to this challenge, ICF’s Smokefree.gov social media team piloted a newRead… Read more »
We don’t always have the luxury of making our own first impression these days – particularly not when searching for a job. Once a hiring manager receives a resume and cover letter, they’re likely to do a Google search on potential candidates to see what else they can learn. In fact, recruiting software company Jobvite foundRead… Read more »
The clock strikes 5 pm; you shove your belongings into your bag, snatch your jacket off your chair and book it for the door. On the elevator ride down, you decide to “snapchat” your off-work smiley face, tweet how excited you are about happy hour tonight and check-in to your location to let your FacebookRead… Read more »
Everyone is talking about Humans of New York. It’s a success story worth the airtime. It’s also an inspiration that can help you find the heart in your storytelling and communications. Recently, Brandon Stanton, who runs the popular photography blog, shared a photo of a 13-year-old boy who attends school in one of the mostRead… Read more »
Nominations are open for the Shorty Awards, which celebrates innovative and creative content on social media—including the best in government and politics. Dubbed the “Oscars of social media,” the Shorty Awards recognize winners in categories that change from year to year as social media trends come and go. For several years, some variation on the Best in Government andRead… Read more »
How smart and savvy is your government agency on social media? Has it staked out a strong social presence in cyberspace, or is it more like a meandering dinosaur in Jurassic times? It should be evident by now that all public sector agencies need to strategically leverage social media in the 21st century Digital AgeRead… Read more »
The day I discovered the U.S. Department of the Interior (@Interior)’s twitter feed, my sense of patriotism just about doubled. Not only is it a great example of how a federal agency can use social media to inform people about our nation’s resources and programs, but also, it’s incredibly fun and beautiful to scroll through.Read… Read more »