How Can Government Agencies Express Grief Over Celebrity Deaths?
Should your government agency or public service organization even speak up about a celebrity death? If you decide to share, how can you do so tastefully?
Posts Tagged: social media
Staying Social in the Face of Social Media Scrutiny
Agency use of social media must follow general standards of care regarding government conduct. Here’s how.
Why Facebook Pixels Are Not Allowed on Our Website
A decision we made recently at King County, Wash., regarding Facebook pixels and the social network’s ability to track user data on our website is worth sharing here. In short: Facebook ads for government can be a good thing, but the relatively new “pixel” feature is not something we have authorized.
Staying Social in the Face of Social Media Scrutiny
How can government organizations stay social in the face of social media scrutiny from legislators? What is to be learned from recent rulings deeming social media campaigns illegal?
Should You Buy Facebook Ads for Public Outreach?
Facebook ads allow us to reach audiences we have traditionally struggled to communicate with and to do so in a way that is technologically convenient for them.
Social Media Action Plans: Where There’s a Plan, There’s a Way
Social media can’t happen in a vacuum. We are way past that phase. Bake it into your everyday work, and plan accordingly. Where there’s a plan, there’s a way.
Snapchat for Government: The Basics
The White House wasn’t the first and certainly won’t be the last government agency to join Snapchat. What do agencies need to know about snapping about public service?
Cookbooks for Facebook and Twitter Reports
Social media reporting can be intimidating because it’s perceived as difficult to do. I try to simplify things as much as possible so that people will actually read my reports. Social media metrics only work if they are simple and easy to follow.
To Shame or Not to Shame
As public employees, we may find ourselves in the public eye even when our jobs are behind the scenes. Like it or not, we are held to a higher standard than the general public. We have more to lose if we make a mistake on social media.
Social Media Metrics: Don’t Be a ‘Like’ Counter
I challenge you to look beyond simple metrics and start listening to your audience. Ask them real questions you want real answers to. Often times, you can learn first-hand what people in our communities really do want and need from us.