At a conference, I was recently asked “What’s the best way to report web and social media metrics?” The participant said they struggle on what specific metrics to report, how frequently, and in what format. My response was check out Center for Disease Controls’s metrics Here’s 4 tips based on CDC’s metrics (September’s metrics embeddedRead… Read more »
In two previous posts (Brookings and Foresee), I have explored common methods for measuring websites in a Web 1.0 world in order to find applicability for Web 2.0. Essentially, I am providing a summary in order to educate myself and share that knowledge acquisition with personnel from government agencies and other organizations that are beginningRead… Read more »
In delivering workshops on Web 2.0 for government agencies and other key stakeholders, I ask audiences to imagine themselves walking up to a dazzling storefront. I ask them to envision peering through clear panes of glass to marvel at the merchandise – watches and widgets and watchamacallits galore. They turn their attention to the door,Read… Read more »