With all of the Agencies putting together their OpenGov plans due in April, I am curious as to how many have a coherent Social Media Strategy. developing-a-social-strategy-webinar is a great starting point. How do Agencies go beyond using social channels to simply push information and instead actually engage and listen to employees and the generalRead… Read more »
We generally have a disconnect between the person, business, or agency that we want to be and the reality of who or what we are today. This disconnect is a great thing, an opportunity for growth an opportunity for improvement. However, when not understood, it is also a major pain point, something that leads yourRead… Read more »
A call for papers, with [extended] submission deadline of 21 March 2010, 7 March 2010 has been issued for EGOVIS 2010: The International Conference on Electronic Government and the Information Systems Perspective, to be held August 30-September 3, 2010, in Bilbao, Spain, in conjunction with the DEXA 2010 conference. Papers are invited on the followingRead… Read more »
“Social Media” is a squishy topic to a lot of people, and particularly to decision makers within many organizations. The gurus seem to know what they are talking about — mostly — but even the concept of “social media expert” is riddled with fallacy. The problem, as I see it, is that social media hasRead… Read more »
The Department of Defense has implemented an encompassing “Responsible and Effective Use of Internet-based Capabilities Policy” last week to get everyone under their large umbrella on the same “social networking” use page (http://www.eweek.com/c/a/Web-Services-Web-20-and-SOA/Pentagon-Loosens-Reins-Over-Use-of-Facebook-Twitter-Web-20-Apps-448094/). As one could imagine the DoD was going to have to do something sooner than later to get the different organizations underRead… Read more »
Well, below are some tips for strategic consideration. Public relations and marketing is about the conversation. Right? And, depending on which camp you are in; communications, marketing or both, you can more effectively enable “conversation” by shaping opinion, and opening the door towards selling the products, services and information you offer with MarCom 2.0. MarComRead… Read more »
My company, JANSON Communications, released today a study of military Facebook pages. The study examines the use of Facebook pages by the U.S. military to identify trends, best practices and typical uses. JANSON’s Research and Analysis team examined over 680 military pages during two weeks in January and grouped the pages into four category types;Read… Read more »
It seems we’re regularly being served additional reminders about the way we sometimes use social messaging to our detriment, and with increasing frequency, how it is sometimes being used against us. Consider the Janine Krieber kerfuffle, where the wife of former Canadian Liberal Party leader Stephane Dion criticized the current state of the party inRead… Read more »
Just Released: Official DoD Social Media Policy to “provide access to Internet-based capabilities” http://bit.ly/aEHMP8 So basically, it’s now official that DoD folks can access Facebook, YouTube, Twitter, etc. and establish official presences on these websites. What to expect: CIO: Will provide implementation guidance. After all, there is some tech involved in the proper use ofRead… Read more »
The long awaited Department of Defense Social Media policy was announced with much fanfare Friday and it is an incredibly well thought out common sense approach that has public affairs officers world wide rejoicing. It has been a long time coming for the evangelists of new media in the ranks who have been battling forRead… Read more »