Sometimes I get so caught up in my work that it’s really easy to go from one project to the next, without having the time to think about how my previous projects turned out. I’m not referring to the project outcome but more to the process: what did it take for us to get toRead… Read more »
Organizations are increasingly embracing Innovation Labs to leverage new ideas in a practical, actionable way and as a means for moving government forward.
Part of an effective social media presence is evaluation, so that you can determine whether or not your strategy is working and how to tweak it to accomplish your goals.
Are you thinking about incorporating social media into your communications strategy? Already have it and are wondering if you’re getting enough return on that investment? Social media is a great way to reach a wide range of people or a niche audience. However, it also requires a strategic approach. It’s not enough to simply be… Read more »
In the pages of management books and in the bottomless sea of online materials, there is no shortage of five-part frameworks and six-step plans for devising and executing organizational strategy. But Joshua J. Marcuse, Senior Advisor for Policy Innovation within the Office of the Secretary of Defense, has accomplished the feat of sifting through muchRead… Read more »
Cybersecurity should not about just building better castles, but looking ahead to the emerging threats. Castles were undone by introduction of cannons and mobile warfare. This will likely be true of Cybersecurity because the “cyber barbarians,” whether state or non-state actors, criminals or hacktivists, are constantly looking for new technologies, human weakness, back doors and… Read more »
Sometimes change can be difficult for agencies and organizations to embrace (especially when the change is centered around technology and/or public image), so you may need to do a little prep work to ensure you’re ready for the conversation about updating your email strategy. Here are six steps to broaching this subject with the powers-that-be.
All the email marketing advice you’ve read thus far in this series on improving your email strategy by Q2 means nothing if your messages never reach your audience. Deliverability refers to a message’s ability to arrive in intended recipients’ inboxes. It is an often-overlooked metric that has a large effect on your marketing efforts.
Now is the time to determine which email metrics you will need to analyze to ensure you’re effectively measuring performance and moving the needle toward your goals. In this post, we’ll identify the top five email metrics to continually track and why they are important.
Developing a clear picture of the types of email subscribers you have is key to tailoring your messages to address the specific needs of each audience member. This means abandoning the traditional approach that “blasts” the same, long message filled with disparate content to your entire audience on a pre-determined schedule and employing a new… Read more »