As a leader we are expected to be decisive and to advance toward the envisioned goals. So why do we find ourselves making excuses to postpone a meeting or delay an action? We sometimes rationalize deferring a task by convincing ourselves it would be better done later – based on perceived factors not directly relatedRead… Read more »
By Leilani Martinez and Jessica Milcetich The USA.gov team is launching a series of interactive, multimedia campaigns that package the most useful and relevant government information around specific topics. The whole USA.gov family — including GobiernoUSA.gov,Kids.gov, social media outlets, email lists and more — is working in a coordinated fashion for these campaigns in orderRead… Read more »
First, my social media mantra was something I said and tweeted: mission, tool, metrics, teach. Then it was a blog post. Now I’ve created a workshop that I delivered recently at a conference. It combines several other presentations and things I’ve said and written over the past few years. At the conference, people sat 4-5Read… Read more »
In today’s rapidly evolving business environment, organizations are often forced to remain competitive by adapting a culture of rapid change (I’ll offer up ideas on how to successfully accomplish that in a future publication). However, updating and communicating the organizations’ strategy to reflect these changes frequently doesn’t occur. A solid strategy is the cement andRead… Read more »
GovDelivery is hosting a webinar with Kitsap County on December 1, 2011 at 1 pm CST. Attend this webinar to learn how Kitsap County is achieving digital communications excellence with several initiatives, including KENS – short for Kitsap County Electronic Notification System. Hear Douglas Bear, Kitsap County’s Public Communications Manager, discuss their digital communications strategies,Read… Read more »
You have probably been involved in some type of strategic planning effort either at work or in your personal life. You know the scenario: a group in your organization meets to come up with a strategy for a project, your association, church, or to meet a mandate to have a strategy. You spend most ofRead… Read more »
[This cross-posted from Communities and Collaboration blog] I have developed a number of Knowledge Management (KM) strategies for various clients over the past 11 or so years, and was recently asked to revamp and update the KM strategy for a large UK public sector organization that had undergone a fairly radical restructure. Previous experience ofRead… Read more »
Last week, I attended an excellent seminar on social media. As is typical, I couldn’t keep my mouth shut during Q&A time. My comment was tweeted by 3 people before I even sat down, and people on stage kept talking about me as an expert and about EPA as a social media leader. I appreciateRead… Read more »
Neither, with a few exceptions. Businesses are run to meet buyers’ needs and to make a profit. How they behave is subject to the urgency of the buyer’s need and the value the buyer places on satisfying that need. To illustrate, let’s look at two ice water stands set up by some neighborhood kids. Scene1:Read… Read more »
I was just asked “should I take this class on social media.” Here’s my somewhat complex answer to what seems like a simple question. Like any new field, learning how to use social media well isn’t a matter of taking one class, but rather of learning a variety of skills and mental models, and thenRead… Read more »