In many ways, the government contractor community is in a state of uncertainly with pending budget cuts in this austere environment. When reading the news, it often feels like Henny Penny is doing all of the reporting and the outlook is very dire. But is the sky actually falling? Market Connections will be releasing thisRead… Read more »
As government agencies are continually under the microscope when it comes to the most effective use of taxpayer dollars, it is critical to make sure that all marketing efforts are targeted and offer the most ROI. The editorial team of FedConnects recently connected with Robert Derby, Senior Vice President, Branding and Marketing Communications at SageRead… Read more »
Without a doubt, the next 12 to 24 months will be a period where government contractors need to be even more competitive – chasing after fewer and smaller contracting opportunities. Many are already seeing this as a particularly challenging time. As the market for winning new contracts and holding on to existing ones becomes moreRead… Read more »
Monica Mayk Parham, Marketing Director, Market Connections, Inc. The rise of mobile technology in the government sector has allowed government employees to be more nimble and effective. Though with increased mobility comes greater challenges for those in charge of implementing mobile applications, such as Roger Baker, CIO at the Department of Veterans Affairs (VA). TheRead… Read more »
IBM Center for the Business of Government recently issued a report that provides some very interesting social media insights for federal agencies: which agencies have the highest Klout rankings. If you are not familiar with Klout, it essentially measures your overall social media influence. For example, when you create content or engage through social networks,Read… Read more »
Lockheed Martin is a global security and aerospace company that employs about 123,000 people worldwide and is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services. Lockheed Martin is also a highly communications-focused organization when it comes to building overall brand awareness. Mary Phillips, Sr. Manager,Read… Read more »
Welcome to the weekly news kick off post from the FedConnects blog. With the long holiday weekend behind us, it is time to re-enter the working world. And what better way to get acclimated to your professional life than by arming yourself with all the actionable news you need to be the smartest and mostRead… Read more »
It’s an exciting time of year…we are gearing up to welcome our next class of USG-funded international high school exchange students. Wanted to bring to your attention the importance of youth exchange and the rewarding opportunities of hosting these future leaders from around the world. This DipNote blog says it all… Posted by J. AdamRead… Read more »
The federal government is quickly changing its views on employee use of social media. In our Social Media in the Public Sector 2011 study, published last year, we found that only 19 percent of agencies banned the use of social networks in 2011, a sharp decline from 55 percent in 2010. Along these same lines,Read… Read more »
Digital citizens are feeling more empowered and believe that government needs to do more to address their needs, according to a recent study from Accenture, conducted by leading government market research firm Market Connections, Inc. Nearly half (44 percent) of 1,400 citizens surveyed in seven countries — Australia, France, Germany, India, Singapore, the United StatesRead… Read more »