Posts Tagged: surveys

Do You Know What Makes a Good Question?

Questions are not inherently neutral. They carry context, tone (if spoken), assumptions, and bias. If you’re working with customer (CX) or employee (EX) experience, asking questions is a necessary part of gathering feedback. Without considering the assumptions encoded in your questions, you could be inadvertently contaminating the feedback you’re collecting. Let’s discuss a couple of… Read more »

Applying Clustering to Streamline Data Analysis

The practical applications of clustering are vast. With the ability to identify groups in the data based on their shared characteristics, future customers, employees and stakeholders can be marketed and delivered products and services that are most likely to be pertinent to their specific needs.