Reach More People by Exploring Barriers Across Languages
Comparative research on the experiences and outcomes of people accessing your services in different languages can improve service delivery.
Posts Tagged: testing
Testing Different Versions of Language can Improve Your Communications
Randomized experiments with multiple wording or design options (A/B testing) can assist in decision-making to help people better understand what you’re trying to communicate.
Track Your Performance to Understand What Your Consumers Need – Part 2
A/B testing is a method of experimenting with one variable within your product, and then capturing how your users react to changes to that variable. What makes A/B Testing so important? It may be the BEST way to get timely and accurate feedback from your client base…
Keeping Score with Email Goals and Testing
In football, the distance the kicker kicks the ball is irrelevant if he doesn’t aim for the field goal. The same goes for an email campaign. Establishing solid goals and developing a testing strategy comprise a winning game plan for an email campaign.
Usability Testing for .Govs: It’s the Law
The movement to assess and improve the usability of federal government websites is small, vocal, and growing. GSA’s First Fridays program makes free usability testing available to federal agencies, and a wide range of agencies have undertaken their own regular assessments of their sites and applications. Slowly but surely, the archaic mindset that a .govRead… Read more »
Do you need a new website? Take this test!
We have come a long was from the first pages built and shared on the internet. Remember when you had to type in “Click Here” to guide users to clicking on a link if they wanted to open and read a report? Now everyone knows what underlined text means on a website. Design for theRead… Read more »
Social Media Week DC: Three Take-Aways
If you’re like me, you’re still recovering from and trying to absorb and sort all the content shared during Social Media Week last week. There was so much information and so many ideas presented at each session that I found myself consistently over-stimulated, but in an exciting way. As I wait for all of theRead… Read more »
I Can Haz Cold One? DC Agency Trades Beer for Beta-Testing
Mark Drapeau (Washington, DC) — A few years ago, in Jalalabad, Afghanistan, a bar called The Taj opened. What was unusual about it was not so much the fact that it was the only bar in the eastern part of Afghanistan, but the method of payment: data. In brief, if Taj visitors had useful dataRead… Read more »
Crowdsource App Beta Testing with uTest
Thorough beta testing of applications allows developers to address as many bugs and problems as possible before the official deployment. This is true of web apps, desktop apps, and mobile apps alike. uTest offers a range of testing types for a number of different platforms, including iPhone, BlackBerry, and Mac OS X. Real World BetaRead… Read more »
FedConnects: Setting Aside Market Research Funds Can Help on a Rainy Day
Today, everyone from top CEOs to President Obama is talking about cutting back on spending and finding ways to “do more with less.” Unfortunately for marketers, this usually means budget cuts or even a full on slashing of your budget. So if you desperately need your next campaign or rebrand to provide the most bangRead… Read more »