I NEED TO FIND 50+ SURVEY RESPONDENTS BY THIS THURSDAY! To complete my final project for my master’s in integrated marketing communications, I have to collect responses from 50-100 people by Thursday for my 10-minute survey, and I only have a few thus far! I think Hurricane Sandy has affected a lot of my EastRead… Read more »
Marketing to the government is very different than marketing to commercial customers. With most commercial customers, you can wine, dine, and entertain them. Not so with the government. If you do, there are two outcomes: government personnel will either start avoiding you outright because they will know that you don’t know how to work withRead… Read more »
Graphics focus boxes, paragraph order, structure, text layout, and flawless spelling and grammar are all the necessary attributes of a great proposal. After spending years in proposal management, however, I have noticed that one important attribute, readability, is often overlooked. Since editors frequently refrain from making in-depth content edits, it is the technical writers’ taskRead… Read more »
The ACT-IAC Executive Leadership Conference will be held in Williamsburg October 28-30 this year. It will bring together eight or nine hundred government and business executives for relatively intense collaboration in 16 working sessions, and provide plenary addresses from a war hero, an Acting Administrator, a renowned theoretical physicist, a prominent television journalist, and theRead… Read more »
This summer, GovLoop hosted its first ever multi-week social online training, called “Your Path to Leadership: Mastering Core Competencies to Get Ahead in Government.” The course examined 10 traits of a great leader, each of which corresponded to one of the Executive Core Qualifications (ECQs) of the Senior Executive Service (SES). The course consisted ofRead… Read more »
Why is it that training is the last item considered in planning for change, and the first item to be scrapped when the budget gets tight? Change drive progress – and when we change, we need to learn how to use the new tool or features to achieve better results, greater speed, or use lessRead… Read more »
12.5 million Americans are currently unemployed. But there are also a record number of jobs that need to be filled. What’s the disconnect? Bill Eggers is the Director of Public Sector Research for Deloitte. He’s compiled a new report that looks at the problem, “Brawn from Brains, Talent Policy and the Future of American Competitiveness.”Read… Read more »
In just one week, I’m heading to NAGW’s 10th National Conference, which begins Wednesday, September 12 in Kansas City. I can’t wait. I always come back so fired up, and full of new ideas. If you’re like me, and want to get the most out of the conference, you’ll attend a couple of pre-conference sessionsRead… Read more »
Before the article… (A couple of announcements you might find useful) Workshop in 1.5 weeks: Foundations of Federal Business Development. September 11, 2012, 9.00am-5:00pm, Rockville, MD. Gain understanding of the Federal Business Development (BD) lifecycle, and learn how to navigate the U.S. Government marketplace, perform strategic BD planning, market analysis, federal marketing, pipeline development, opportunityRead… Read more »
Sounds a little bit like the Wizard of Oz, we know. Similar to that classic story – what type of boss you are can determine if your people respond to you more like Munchkins or Monkey Soldiers. While we were writing this blog with our marketing partner, Preactive Marketing, we found something interesting while weRead… Read more »