For many of us in the public sector, being a content strategist is another hat we’re supposed to wear as jack-of-all-trades web specialists. If you haven’t done much research on how to develop a content strategy or why, this post will help you get started. What’s in a content strategy? To define content strategy, RachelRead… Read more »
Last month, we put out a call for a new set of community bloggers – and you responded with vigor. Over 50 people from all walks of government and industry life sent in great ideas for posts, about everything from technology challenges in city government to using Twitter to monitor food safety in your city.Read… Read more »
By Amy DeWolf In a recent post in Forbes, Jay Baer discusses the secrets to great content marketing. For government, getting your information in front of an audience is important. The more information you can provide citizens in an easily accessible manner, the better. For private organizations, great content marketing translates to dollars. So whatRead… Read more »
UPDATE: Thanks for your interest! This contest is now closed. We’ll announce our featured bloggers soon! At GovLoop, we pride ourselves on our community. There are over 120,000 of you — government employees, industry partners, and knowledge experts — who are extremely engaged. You comment on nearly a thousand posts and discussions each month. YouRead… Read more »
We all know that content is king. Every blog you read will tout the benefits of good, compelling content. But what they don’t tell you is how to create it. So without further ado: 1. Comprehensive How-To Articles This should be the epitome of your content. You should write comprehensive, in-depth articles that explain toRead… Read more »
This was originally posted on the Measured Voice blog. This robot is probably better at Twitter than you. Photo from NASA. NASA gets to take credit not only for blazing trails into outer space, but also for developing some of the first great examples of social media voice. In May 2008, Veronica McGregor, social mediaRead… Read more »
I have an interesting relationship with writing. I actually frequently feel unqualified, unsuited, or presumptuous in writing anything. In my head, every sentence I write starts with “I think,” or “I believe,” or “It appears to be the case that.” My fingers edit those parts out, for two reasons. One is that you, reader, canRead… Read more »
I taught a session on writing for the Web today and mentioned that it can be fun to turn common sayings into governmentese and then challenging others to decode them. Here are three examples I came up with. Try your hand at deciphering them. Approximately spherical seed-bearing produce, examples of which can be many colorsRead… Read more »
Purposes, Personas, Conversations – Practical Techniques for Everything You Create April 15, 2013 – 7:00 PM – Pittsburgh, PA One of the most important contributions of technical writing has been the realization that everything we write is part of a conversation between author and reader. And as we have all moved from paper to screen,Read… Read more »
I admit I felt flattered the first time someone plagiarized my work online. It was oddly empowering to know someone liked my writing enough to steal it. Of course, I then smacked the offending party down hard and fast, because as a freelance writer, my writing is my livelihood. Duplicating my content steals my hardRead… Read more »