GovLoop

The Rise of GooglePlus – And your Weekend Reads

Welcome to GovLoop Insights Issue of the Week with Chris Dorobek… where each week, our goal is to find an issue — a person — an idea — then helped define the past 7-days… and we work to find an issue that will also will have an impact on the days, weeks and months ahead. And, as always, we focus on six words: helping you do your job better.

On the DorobekINSIDER this week:

Issue of the Week:The rise of GooglePlus.

According to a new GlobalWebIndex report, Google+ has overtaken Twitter as the 2nd most used social media platform in the world after Facebook. That news may come as a shock to you and me, but Brett Peterson says is very misunderstood by the industry.

Peterson is the Director of Consulting at GlobalWebIndex. He told Chris Dorobek on the DorobekINSIDER program that GooglePlus is the next generation of social networking.



“GooglePlus is google’s version of Facebook and they are trying to compete directly with Facebook. We believe that this is the next generation of a social network where it is almost like a glue that glues all of googles services together rather than being just a destination,” said Peterson.

How it Works

“Google is taking the information people have on GooglePlus and using it in its search results. So for example if I like a brand say Tropicana on GooglePLus. Then in my search results if I ever search for orange juice those results from GooglePlus will start to be integrated into the main search,” said Peterson.

Power of the Platform

“All the google services that Google has were previously disparite. You had gmail, and google but they weren’t linked. GooglePlus makes then unified by layer. For example now before you can do a hangout, use gmail or operate an Android phone you have to have a GooglePlus account,” said Peterson. “That’s the key to their success in driving up the uptick in use.”

Weekend Reads

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