Tips from LTC Gerald Ostlund of Army Reseve
What Works in Social Media in Gov -10 + One
-Don’t ask permission and start small
-First person – find a storyteller
-Make the fan part of the story
-Relevance trumps frequency
-A great photo goes a long way
-Raw, real, even messy video
-Don’t edit real life
-Monitor and acknowledge
-Robust rules of engagement on all platforms
-Segment if necessary; Coordinate always
-If you are having fun, so will your fans