How many of your constituents do you reach with your organization’s web presence? Are you getting the kind of engagement you want? In this free archived training, participants will learn a variety of the newest and most powerful tools in Google Analytics for finding what’s important in your analytics data. This includes:
Tips for Measuring Reach:
– Understanding what “unique visitors” really means
– Understanding the interrelation of your site with social networks
Tips for Measuring Engagement:
– Evaluating landing pages as a visitor’s first impression
– Using on-site search data to let your visitors tell you what they’re looking for
– Finding what mobile visitors are looking for and whether your site works for them
Click the link below to listen to the training.