Originally published at the GenerationShift blog.
Per this post from Neil Williams, head of corporate digital channels at the UK central government’s Department for Business, Innovation and Skills (BIS), below is a “Template Twitter Strategy for Government Departments.” It’s a helpful document as it includes a very brief overview of Twitter, offers some objectives and associated metrics, explores the risks of use and provides an outline for identity management. Have you been developing something similar in your organization? If so, please share. If not, I hope you find it to be a helpful tool.